Description
"The only goal you cannot achieve is the one you have not yet recognized." More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur.
Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful.
STARTING OUT -- the most important early issues and key questions:
- How to know if you have what it takes to be your own boss
- How much capital you need to begin
- The pros and cons of franchises, manufacturing startups, service startups, and buying existing businesses
BRANCHING OUT -- making the most of your resources:
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- Why you are your own best asset
- How to track progress -- and focus on goals
- How to create your own niche in the marketplace
- How to manage money, people, and time
FINDING OUT -- knowing your customers, and your marketplace:
- How to sell -- even if you're a non-salesperson
- The advantages and disadvantages of direct marketing, advertising and publicity
- Understanding the sales cycle and maximizing profit
GROWING UP -- the keys to managed change and growth:
- Why growth is costly, but worth it
- How to change with your business
- When to sell the business -- and for how much
- Strategies for moving on -- and attacking the next challenge
Whether you're just thinking about starting a business, or have already taken the plunge,
Make It Your Business is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company's growing pains while helping you build the business of your dreams.
