Description

Book Synopsis
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than everâall based on the latest brain science

Thereâs an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and itâs your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture peopleâs attention, much less persuade them? 

To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.

In Made You Look, Simon presents her four-part framew

Made You Look How to Use Brain Science to Attract

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    A Hardback by Carmen Simon

    £27.19

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    RRP £33.99 – you save £6.80 (20%)

    Order before 4pm today for delivery by Wed 30 Sep 2026.

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      Book details

      Publisher McGraw-Hill Education
      Published 1 March 2024
      ISBN-13 9781265128654
      978-1265128654
      ISBN-10 1265128650
      Also in:
      Business, Finance & Law Finance and accounting

      Description

      Book Synopsis
      A full-color, image-packed guide to developing highly persuasive content that attracts more customers than everâall based on the latest brain science

      Thereâs an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and itâs your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture peopleâs attention, much less persuade them? 

      To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.

      In Made You Look, Simon presents her four-part framew

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