Description

A full-color, image-packed guide to developing highly persuasive content that attracts more customers than everall based on the latest brain science

There's an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them? 

To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.

In Made You Look, Simon presents her four-part framewo

Made You Look How to Use Brain Science to Attract Attention and Persuade Others

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Hardback by Carmen Simon

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A full-color, image-packed guide to developing highly persuasive content that attracts more customers than everall based on the latest brain... Read more

    Publisher: McGraw-Hill Education
    Publication Date: 01/03/2024
    ISBN13: 9781265128654, 978-1265128654
    ISBN10: 1265128650

    Non Fiction , Business, Finance & Law

    Description

    A full-color, image-packed guide to developing highly persuasive content that attracts more customers than everall based on the latest brain science

    There's an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them? 

    To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.

    In Made You Look, Simon presents her four-part framewo

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