Description

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

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Hardback by Timothy L. Keiningham , Terry G. Vavra

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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 18/10/2005
    ISBN13: 9780471743156, 978-0471743156
    ISBN10: 0471743151

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

    Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

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