Description

A revolutionary approach to rhetoric that asks why audiences need persuading.

What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.

Loving the World Appropriately: Persuasion and the Transformation of Subjectivity

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Hardback by James L. Kastely

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Short Description:

A revolutionary approach to rhetoric that asks why audiences need persuading. What is persuasion? For some, it is the ideal... Read more

    Publisher: The University of Chicago Press
    Publication Date: 08/12/2022
    ISBN13: 9780226822105, 978-0226822105
    ISBN10: 0226822109

    Number of Pages: 264

    Non Fiction , Politics, Philosophy & Society

    Description

    A revolutionary approach to rhetoric that asks why audiences need persuading.

    What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.

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