Lost Brands - vom Aufstieg und Niedergang starker Marken: Warum "too big to fail" nicht einmal für Traditionsmarken gilt

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Paperback / softback by Michael Brückner , Andrea Przyklenk Short Description:

Auf dem Friedhof bekannter Firmen und Marken begegnet man vielen einstmals renommierten Namen. Einige stehen symbolhaft für das deutsche Wirtschaftswunder,... Read more

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Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication Date: 11/09/2013
ISBN13: 9783834928207, 978-3834928207
ISBN10: 3834928208

Number of Pages: 163

Non Fiction , Business, Finance & Law