Description
Book SynopsisBigger Results with Less Marketing
You keep being told to do more marketingmore complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.
In this book, you'll discover:
? Why many existing marketing techniques have stopped working and what to do instead.
? The exact tools and tactics you need to build a devastatingly effective marketing system.
? How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
? How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel p
