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Book Synopsis
Why do people write a warning on cigarette packs that smoking can be fatal? Because we don't trust individuals to always make the decision that the general public thinks is the right one. To answer the question "What should I do?", People need motivational aids. They are controlled by a complex set of rules, laws and moral requirements to protect individuals from "wrong" decisions. This danger is obviously classified as great; unlike what it suggests based on rational ethics, even ethical decisions fit fully into an economic system. Economics is to be understood as the organization of our life needs: Our brain tries to simplify everything as possible and to use its resources sparingly. It is committed to an economy of thought. The authors of the book discuss how our picture of economy, ethics, morality and decision changes if we take the results of recent brain research seriously.

Kopf oder Bauch?: Zur Biologie der Entscheidung

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A Paperback / softback by Gerhard Roth, Michel Friedman, Dr. Klaus-Jurgen Grun

7 in stock


    View other formats and editions of Kopf oder Bauch?: Zur Biologie der Entscheidung by Gerhard Roth

    Publisher: Vandenhoeck & Ruprecht GmbH & Co KG
    Publication Date: 18/04/2012
    ISBN13: 9783525402313, 978-3525402313
    ISBN10: 3525402317
    Also in:
    History of medicine

    Description

    Book Synopsis
    Why do people write a warning on cigarette packs that smoking can be fatal? Because we don't trust individuals to always make the decision that the general public thinks is the right one. To answer the question "What should I do?", People need motivational aids. They are controlled by a complex set of rules, laws and moral requirements to protect individuals from "wrong" decisions. This danger is obviously classified as great; unlike what it suggests based on rational ethics, even ethical decisions fit fully into an economic system. Economics is to be understood as the organization of our life needs: Our brain tries to simplify everything as possible and to use its resources sparingly. It is committed to an economy of thought. The authors of the book discuss how our picture of economy, ethics, morality and decision changes if we take the results of recent brain research seriously.

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