Description

Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference.

If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.

This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

Know Your Onions - Corporate Identity: Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls

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Paperback / softback by Drew de Soto

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Short Description:

Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are... Read more

    Publisher: BIS Publishers B.V.
    Publication Date: 13/01/2020
    ISBN13: 9789063695392, 978-9063695392
    ISBN10: 906369539X

    Number of Pages: 200

    Non Fiction , Business, Finance & Law

    Description

    Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference.

    If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.

    This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

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