Description

Book Synopsis
For all readers interested in the historical development and modern-day context of the pharmaceutical industry, socially, economically and politically, this volume aims to provide an insight into how and why this industry operates as it does.

Trade Review
"This book is an informative and readable account of the present situation in the pharmaceutical industry. Furthermore, references are given at the end of each section. A useful book for anyone in, or thinking about being in, the business.", , , Laboratory News#

Table of Contents
Historical Background.

Market Structure.

Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

Pricing and Profitability.

Relationship with the Third World.

Single European Market.

Conclusion.

Key Issues in Pharmaceutical Industry

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    A Hardback by A. M. Craig, M. Malek

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Key Issues in Pharmaceutical Industry by A. M. Craig

      Publisher: John Wiley & Sons Inc
      Publication Date: 15/10/1999
      ISBN13: 9780471965183, 978-0471965183
      ISBN10: 0471965189
      Also in:
      Medical specialties, branches of medicine

      Description

      Book Synopsis
      For all readers interested in the historical development and modern-day context of the pharmaceutical industry, socially, economically and politically, this volume aims to provide an insight into how and why this industry operates as it does.

      Trade Review
      "This book is an informative and readable account of the present situation in the pharmaceutical industry. Furthermore, references are given at the end of each section. A useful book for anyone in, or thinking about being in, the business.", , , Laboratory News#

      Table of Contents
      Historical Background.

      Market Structure.

      Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

      Pricing and Profitability.

      Relationship with the Third World.

      Single European Market.

      Conclusion.

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