Kellogg on Advertising and Media: The Kellogg School of Management

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Hardback by Bobby J. Calder , Philip Kotler Short Description:

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 23/05/2008
ISBN13: 9780470119860, 978-0470119860
ISBN10: 0470119861

Number of Pages: 304

Non Fiction , Business, Finance & Law