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Book Synopsis
How is a new intranet involved in an ongoing merger integration process? Katja Schönian analyses internal communication and branding strategies in connection with the implementation of a new company intranet. Based on qualitative data, the study contrasts managerial expectations and everyday usage of the intranet in distinct work settings. Relying on social practice theories and research in Science & Technology Studies, Katja Schönian unpacks the different logics the intranet brings together and, furthermore, interrogates the characteristics that make an (un-)workable technology. The book sheds light on the informal practices and politics surrounding the technology implementation process. It provides readers with new insights into the dynamics of a merger integration process and the increasing digitalization of contemporary knowledge work.

Just ›A Machine for Doing Business‹?:

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    A Paperback / softback by Katja Schonian

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      Publisher: Transcript Verlag
      Publication Date: 15/07/2022
      ISBN13: 9783837661873, 978-3837661873
      ISBN10: 3837661873
      Also in:
      Organizational theory and behaviour Media studies Sociology: work and labour

      Description

      Book Synopsis
      How is a new intranet involved in an ongoing merger integration process? Katja Schönian analyses internal communication and branding strategies in connection with the implementation of a new company intranet. Based on qualitative data, the study contrasts managerial expectations and everyday usage of the intranet in distinct work settings. Relying on social practice theories and research in Science & Technology Studies, Katja Schönian unpacks the different logics the intranet brings together and, furthermore, interrogates the characteristics that make an (un-)workable technology. The book sheds light on the informal practices and politics surrounding the technology implementation process. It provides readers with new insights into the dynamics of a merger integration process and the increasing digitalization of contemporary knowledge work.

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