Description

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

  • Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
  • Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
  • Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
  • Balanced, well organized, and clearly written by two leading scholars

It's Not Just PR: Public Relations in Society

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£32.95

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Paperback / softback by W. Timothy Coombs , Sherry J. Holladay

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Short Description:

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 30/08/2013
    ISBN13: 9781118554005, 978-1118554005
    ISBN10: 1118554000

    Number of Pages: 168

    Non Fiction , Business, Finance & Law

    Description

    In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

    • Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
    • Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
    • Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
    • Balanced, well organized, and clearly written by two leading scholars

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