Description

Description

The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter-related themes, including policy areas; public/private sector planning partnerships; product development; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.

Island Tourism: Management Principles and Practice

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£142.00

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Hardback by Michael V. Conlin , Tom Baum

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The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and... Read more

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    Publisher: John Wiley & Sons Inc
    Publication Date: 20/04/1995
    ISBN13: 9780471955566, 978-0471955566
    ISBN10: 0471955566

    Number of Pages: 290

    Non Fiction , Business, Finance & Law

    Description

    Description

    The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter-related themes, including policy areas; public/private sector planning partnerships; product development; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.

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