Description

Book Synopsis

''Inspiring and deeply original - transforming abstract concepts into a practical guide''
Ed Catmull, New York Times bestselling author and co-founder of Pixar

We have all experienced a ''gut reaction'' or acted ''on a hunch'' - we''ve used our intuition.

Until recently, science didn''t have a good explanation for how intuition works. In fact, some scientists dismissed it altogether as unproveable and ''woo woo''.

Here, in the first book to explain the science behind intuition, Professor Joel Pearson, an expert in cognitive neuroscience and leader in human consciousness research, turns what we think we know about intuition on its head.

At his dedicated lab at Sydney''s prestigious University of New South Wales, Pearson was able to identify and recreate intuition in a lab, proving its existence and laying the groundwork for this book - a practical and entertaining introduction to the brain science underpinning intuition, and a frame

Intuition

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    £17.00

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    RRP £20.00 – you save £3.00 (15%)

    Order before 4pm tomorrow for delivery by Wed 24 Jun 2026.

    A Hardback by Joel Pearson

    3 in stock

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      Publisher: Headline Publishing Group
      Publication Date: 1/28/2024
      ISBN13: 9781801293051, 978-1801293051
      ISBN10: 1801293058

      Description

      Book Synopsis

      ''Inspiring and deeply original - transforming abstract concepts into a practical guide''
      Ed Catmull, New York Times bestselling author and co-founder of Pixar

      We have all experienced a ''gut reaction'' or acted ''on a hunch'' - we''ve used our intuition.

      Until recently, science didn''t have a good explanation for how intuition works. In fact, some scientists dismissed it altogether as unproveable and ''woo woo''.

      Here, in the first book to explain the science behind intuition, Professor Joel Pearson, an expert in cognitive neuroscience and leader in human consciousness research, turns what we think we know about intuition on its head.

      At his dedicated lab at Sydney''s prestigious University of New South Wales, Pearson was able to identify and recreate intuition in a lab, proving its existence and laying the groundwork for this book - a practical and entertaining introduction to the brain science underpinning intuition, and a frame

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