International Marketing and Purchasing: From Marketing-mix to Relationships and Networks
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Hardback by S. Tamer Cavusgil , Pervez N. Ghauri
Short Description:
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining... Read more
Publisher: Emerald Publishing LimitedPublication Date: 21/01/2000
ISBN13: 9780762303182, 978-0762303182
ISBN10: 0762303182
Number of Pages: 356