Description

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

International Marketing and Purchasing: From Marketing-mix to Relationships and Networks

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Hardback by S. Tamer Cavusgil , Pervez N. Ghauri

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The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 21/01/2000
    ISBN13: 9780762303182, 978-0762303182
    ISBN10: 0762303182

    Number of Pages: 356

    Non Fiction , Business, Finance & Law

    Description

    The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

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