This edition also marks the addition of a new author, Ajai Gaur, a Professor of Strategy and International Business at Rutgers University. Ajai brin
Table of Contents
PART ONE: ENVIRONMENTAL FOUNDATION
Chapter 1: Globalization and International Linkages
Chapter 2: The Political, Legal, and Technological Environment
Chapter 3: Ethics, Social Responsibility, and Sustainability
Brief Integrative Case 1.1.: Advertising or Free Speech? The Case of Nike and Human Rights
Brief Integrative Case 1.2: TOMS Put Its Right Foot Forward
In-Depth Integrative Case 1.1: Student Advocacy and “Sweatshop” Labor: The Case of Russell Athletic
In-Depth Integrative Case 1.2: The Ethics of Global Drug Pricing
PART TWO: THE ROLE OF CULTURE
Chapter 4: The Meanings and Dimensions of Culture
Chapter 5: Managing Across Cultures
Chapter 6: Organizational Cultures and Diversity
Chapter 7: Cross-Cultural Communication and Negotiation
Brief Integrative Case 2.1: Coca-Cola in India
Brief Integrative Case 2.2: Danone’s Wrangle with Wahaha
In-Depth Integrative Case 2.1: Disney in Asia
In-Depth Integrative Case 2.2: Walmart’s Global Strategies
PART THREE: INTERNATIONAL STRATEGIC MANAGEMENT
Chapter 8: Strategy Formulation and Implementation
Chapter 9: Entry Strategies and Organizational Structures
Chapter 10: Managing Political Risk, Government Relations, and Alliances
Chapter 11: Management Decision and Control
Brief Integrative Case 3.1: Google in China: Protecting Property and Rights
In-Depth Integrative Case 3.1: How Starbucks Convince Indians to Embrace Coffee
PART FOUR: ORGANZIATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT Chapter 12: Motivation across Cultures
Chapter 13: Leadership across Cultures
Chapter 14: Human Resource Selection and Development across Cultures
Brief Integrative Case 4.1: IKEA’s Global Renovations
In-Depth Integrative Case 4.1: How Didi Fought Uber in China and Won: Next, Taking on the World
In-Depth Integrative Case 4.2: Chiquita’s Global Turnaround
SKILL BUILDING AND EXPERIENTIAL EXERCISES
Glossary
Indexes
