Description
Book SynopsisThe third edition of
International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
Trade ReviewDaya Thussu's
International Communication is an excellent introduction to global media or international communication. It has excellent historical analysis, somewhat focused on the British Empire and its colonies, but quite comprehensive. It covers all the major issues well and is quite comprehensive. while also being very readable. It uses key case studies well and should intrigue both students new to the subject, as well as more advanced readers. * Joseph Straubhaar, Amon G. Carter, Sr. Centennial Professor of Communication, University of Texas at Austin, USA *
In this time of major transformations, contentions and challenges, understanding and conducting international communication is more critical than ever. Thussu's third edition presents the reader with an extraordinarily prescient and penetrating perspective on international communication and its complex contexts. With its vibrant case studies, it is must reading for policymakers and practitioners as well as students. * Nanette S. Levinson, Faculty Director, Internet Governance Lab, School of International Service, American University, USA *
This book is an outstanding combination of historical analysis, factual data and coverage of current trends in global media. The research contributes to deeper understanding of media in many regions and countries across the world, which makes Daya Thussu's book a valuable input into global research of media and communications. * Elena Vartanova, Professor, Dean, Faculty of Journalism, Lomonosov Moscow State University, Russia *
Table of ContentsIntroduction to the Third Edition
Chapter 1: The Historical Context of International Communication Communication and Empire The Growth of the Telegraph The Era of News Agencies Case Study: The Rise of Reuters The Advent of Popular Media Radio and International Communication The Cold War – From Communist Propaganda to Capitalist Persuasion Case Study: Covert Communication – RFE and RL International Communication and Development Case Study: Satellite Instructional Television Experiment The Demand for a New World Information and Communication Order
Chapter 2: Approaches to Theorizing International Communication ‘Free Flow of Information’ Modernization Theory Dependency Theory Structural Imperialism Hegemony Critical Theory The Public Sphere Cultural Studies Perspectives on International Communication Theories of the information society Discourses of Globalization A Critical International Communication Theory? International Communication in International Politics Internationalizing International Communication Theory
Chapter 3: Creating a Global Communication Infrastructure The Privatization of Telecommunications Free Trade in Communication Products and Services Liberalization of the Telecom Sector Privatizing Space – the Final Frontier Case Study: Intelsat The Global Satellite Industry Regional Satellite Services The Globalization of Telecoms Infrastructure for Internet Who Controls the Internet Infrastructure? Regulating an unregulated global Communication market The ‘T-treaty Trinity’ and Further Digital Deregulation? Implications of a Liberalized Global Communication Regime
Chapter 4: The Global Media Market Convergence Global Media Conglomerates Case Study:
Murdoch: A Global Media Mogul Televising Sport Globally Global News and Information Networks Case Study: CNN – The ‘World’s News Leader’ Setting the Global News Agenda
Chapter 5: The Global and the Local in Media Cultures The Globalization of American Consumer Culture Global Trade in Media Products Public service to Private Profit – European Broadcasting Case Study: Children’s Television – Catching Them Young Hollywood Hegemony Concerns for cultural Diversity Global English Regionalizing and Localizing Media Cultures Global Music Case Study: MTV Adaptation, Hybridity or Hegemony? Cultural Relativism and Revivalism Culture as ‘Soft Power’
Chapter 6: Contraflow in Global Media The Globalization of China’s Media Contraflow in Global Entertainment The Other Hollywood – The Indian Film Industry Case Study: Zee TV – The Globalization of Indian Entertainment Globalization of Geo-linguistic Television The Transnationalization of Telenovelas Case Study: The Dramatic Rise of Turkish TV Dramas Case Study: Hallyu – the Korean Wave Case Study: Nigerian cinema Goes Global – Nollywood Contraflow in Global TV News Case Study: Al Jazeera – The ‘Island’ that Became a Global News Phenomenon The ‘RT Effect’ Contra or Complementary Flows? Cultures of Diaspora and ‘Migratory’ Media
Chapter 7: International Communication in the Digital Age Digital Capitalism and a ‘Free Flow of Commerce’ Case Study: The ‘Googlization’ of Global Communication The Facebook Effect Communicating ‘Cyber-Capitalism with Chinese Characteristics’ Internet and Political Communication Case Study: The Globalization of ‘Fake News’ How the Web Has Affected Journalism International Communication as Infotainment and Edutainment Case Study: Infotainment 2.0 Global Edutainment Governance and Regulation in the Digital Age Global Communication: covert Spying and Overt Surveillance Communication for Development The ‘Chindia’ Effect Internationalizing International Communication Studies International Communication: Continuity and Change Glossary Appendix I: A Chronology of International Communication Appendix II: Useful Websites Appendix III: Discussion Questions References Index
