Description
Book SynopsisIn this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.
Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.
This updated edition includes:
- The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacy
- An overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chain
- Dedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutions
- A methodology for analysing the institutional context of foreign local markets.
Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets.
Trade Review‘International Business Strategy in Complex Markets
is a thorough study of how European multinationals located in mature markets have managed to enter complex emerging markets and how they have solved various problems.’ -- Tiia Vissak, Journal of East European Management Studies
Table of ContentsContents: PART I THE SOCIETAL PERSPECTIVE 1 A network institutional approach to international business strategy PART II THE EXTERNAL ENVIRONMENT 2 The Third wave of internationalization of firms 3 Assessing emerging markets PART III RESEARCH HISTORY 4 Historical overview of international business research PART IV INTERNATIONAL BUSINESS STRATEGY 5 International business strategy determined 6 The international business strategy model PART V THE NETWORK VIEW 7 The network view of international business strategy 8 International network strategy in industrial markets 9 International networking processes 10 Entry strategy of multinational exporters PART VI THE INSTITUTIONAL VIEW 11 The institutional view 12 Analyzing external institutional contexts 13 International matching strategy PART VII INS + IMS = IBS 14 International stakeholder strategic management 15 International business strategy towards government 16 Evaluation and change of international business strategy PART VIII Appendix The institutional view: Theoretical background Index
