Description

This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace.

Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory is introduced when necessary to the understanding of the practical application of the various concepts. Integrated Business Communication is broad enough in scope and method to be used as a core text in business communication. Case studies are an integral part of the material.

Integrated Business Communication: In a Global Marketplace

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£43.99

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Paperback / softback by Bonnye E. Stuart , Marilyn S. Sarow

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Short Description:

This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 16/03/2007
    ISBN13: 9780470027677, 978-0470027677
    ISBN10: 0470027673

    Number of Pages: 448

    Non Fiction , Business, Finance & Law

    Description

    This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace.

    Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory is introduced when necessary to the understanding of the practical application of the various concepts. Integrated Business Communication is broad enough in scope and method to be used as a core text in business communication. Case studies are an integral part of the material.

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