Description

Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. It brings to light the key roles of candidates and their supporters on the ground in an election, and demonstrates that local electioneering matters.

For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved in the age of digital media. Local-level campaigning is more fashionable – and critical for gathering data that can be used post-election. Inside the Local Campaign provides an up-to-date look at local-level campaigning during a Canadian federal election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.

Inside the Local Campaign: Constituency Elections in Canada

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Paperback / softback by Alex Marland , Thierry Giasson

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Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. It brings to light the... Read more

    Publisher: University of British Columbia Press
    Publication Date: 22/07/2022
    ISBN13: 9780774868198, 978-0774868198
    ISBN10: 0774868198

    Number of Pages: 448

    Non Fiction , Politics, Philosophy & Society

    Description

    Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. It brings to light the key roles of candidates and their supporters on the ground in an election, and demonstrates that local electioneering matters.

    For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved in the age of digital media. Local-level campaigning is more fashionable – and critical for gathering data that can be used post-election. Inside the Local Campaign provides an up-to-date look at local-level campaigning during a Canadian federal election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.

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