Description
Book SynopsisLucy Gower is an innovation specialist. She is a freelance innovation trainer, coach and consultant. She established the first innovation programme at the NSPCC, one of the UKs largest children's charities in 2007. Since 2012 she has worked with a range of organisations in the charity and corporate sectors, both in the UK and overseas to help them develop their strategy and operational approach to innovation. Clients include 100%Open, Amnesty International, Cystic Fibrosis Trust, Deloitte, Institute of Fundraising, Nesta, nfpSynergy, Oxfam and The Children's Society.
Table of Contents
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PART 1 10 Steps to enhance your innovation skills
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Step 1 Pinpoint your purpose
- Get your innovation off to the right start by thinking big to understand your problem or unmet need and articulate it in a way that inspires others to get involved.
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Step 2 Know and understand your customers
- Learn techniques to understand your customers to enable you to develop innovations that meet their needs.
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Step 3 Your market today and predicting the trends of tomorrow
- Get to grips with what is happening in your market today and spot trends to help develop innovation for the future.
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Step 4 Build your creative capacity
- Learn how increase your personal capacity for having ideas through expanding your experiences, breaking routines and connecting ideas together.
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Step 5 Creative superstardom and lots of ideas
- Have fun practicing different techniques to help you and you colleagues generate lots of ideas.
- Step 6 Don’t expect anyone else to like your idea
- If your idea is new, or different you will have to spend time getting others to like your idea. This step provides some practical ways to get others on board.
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Step 7 Filter and choose the best ideas
- Techniques to filter and choose the ideas that have the greatest chance of success and way to confidently say ‘no’ to weaker ideas.
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Step 8 Prototype, fail fast and refine
- Learn ways to prototype ideas quickly and cheaply with your colleagues, managers and customers and then adapt and refine your ideas.
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Step 9 Pilot, adapt and invest
- How to design, deliver and evaluate a pilot for your idea as well as tips on how to secure resource required to deliver your pilot.
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Step 10 Take your ideas to market
- How to build on your pilot and develop your idea in the marketplace for real, and build on the business case you developed in the pilot to pitch for investment.
- PART 2 10 innovation skills in action
- Skill 1 Innovating in a big organisation
- Skill 2 Innovating on your own
- Skill 3 Innovating when no one else gets it
- Skill 4 Innovating with your team
- Skill 5 Innovating with clients and customers
- Skill 6 Innovating your managers
- Skill 7 Innovating with confidence
- Skill 8 Innovation by imitation
- Skill 9 Innovating with no budget
- Skill 10 Innovating when you feel like you are stuck
- PART 3 10 common innovation challenges
- Challenge 1 How do I develop my own innovation process or framework?
- Challenge 2 How do I build an innovation network?
- Challenge 3 How do I make time to innovate?
- Challenge 4 How do I measure innovation?
- Challenge 5 How do I motivate others to start to innovate?
- Challenge 6 How do I create a culture of innovation?
- Challenge 7 How do I manage failure?
- Challenge 8 How do I innovate quickly?
- Challenge 9 How do I approach a niche product?
- Challenge 10 How do I recruit good innovators?
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Putting it into action (the mentor toolkit)
- How to work with a mentor to put your new
