Description
Book SynopsisTrade Review'Drucker now adds Innovation and Entrepreneurship to the remarkable series of books about management that he has been writing since 1939. Any book by Drucker is rewarding, and it is impossible to read the man without learning a lot'.
Fortune
Table of ContentsForeword. Preface. Introduction: The Entrepreneurial Economy Part 1: The Practice of Innovation 1. Systematic Entrepreneurship 2. Purposeful Innovation and the Seven Sources for Innovative Opportunity 3. Source: The Unexpected 4. Source: Incongruities 5. Source: Process Need 6. Source: Industry and Market Structures 7. Source: Demographics 8. Source: Changes in Perception 9. Source: New Knowledge 10. The Bright Idea 11. Principles of Innovation Part 2: The Practice of Entrepreneurship 12. Entrepreneurial Management 13. The Entrepreneurial Business 14. Entrepreneurship in the service Institution 15. The New Venture Part 3: Entrepreneurial Strategies 16. 'Fustest with the Mostest' 17. 'Hit Them Where They Ain't' 18. Ecological Niches 19. Changing Values and Characteristics. Conclusion: The Entrepreneurial Society. Suggested Readings. Index
