Description
Book SynopsisJenny Nabben has held senior positions as the Head of Communications at HSBC, Vice President of Leadership and Internal Communications at Coca Cola Enterprises, Head of Communications at Lloyds General Insurance and Head of Communications at HP CDS. She now has her own training company designing and delivering workshops on corporate messaging and influence in Europe, Australia and Asia for large corporates. She is a member of the Psychological Society and has trained in the Hogan and Emotional Intelligence.
Trade Review'An excellent toolkit for Influencing skills and effective business communication’.
Julia Meighan MBA, Chief Executive, VMA Group
'Wide-ranging, fascinating, essential 'know-how' for all professionals - highly recommended!'
Judith Lowe PPD Learning Ltd, NLP Training Institute, London
'Gets to grips with the real how, why and what of personal influence and effectively boost your levels of influence.'
David Richter, Community Manager, HRmoz
Table of ContentsHow to use this book
Chapter 1: Influence matters
Chapter 2: Influencing different personality styles
Chapter 3: We’re all talking but nobody’s listening
Chapter 4: Words change minds: the language of influence
Chapter 5: Why stories change the world
Chapter 6: Influence in every channel
Chapter 7: Influence under pressure
