Description

Book Synopsis
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

In the News, 3rd edition: The Practice of Media

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    A Paperback / softback by William Wray Carney, Colin Babiuk, Mark Hunter LaVigne

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      Publisher: University of Alberta Press
      Publication Date: 01/03/2019
      ISBN13: 9781772124118, 978-1772124118
      ISBN10: 1772124117
      Also in:
      Media, entertainment, information Public relations Media studies

      Description

      Book Synopsis
      Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

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