Description

**Shortlisted as a finalist in the Business Book Awards 2023** What ingredients do you need to brew a successful career in selling and marketing consumer goods? The lessons found in Nick Millers fascinating and motivating story will tell you. Nick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working mens clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets. Using a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy he and his team turned Peroni from a niche Italian import into the UK's premier lager. Later he took the helm at the craft beer minnow Meantime, where his magic touch led to the brand's turnaround and eventual sale to SABMiller for £120 million. In the Meantime distils all the lessons Nick picked up during his impressive career to show any leader how you can: Think strategically about selling and marketing Maximise the strengths of your team Find the benefits in setbacks and barriers Analyse your own strengths and weaknesses Motivate your team and enjoy yourself along the way Unlock the confidence to believe in your own abilities and your potential to aim high and succeed as you discover a disciplined way of thinking that can enable you to become as successful in your chosen industry as you want to be. And along the way, lighten the load with some amusing anecdotes and engaging tales from a career well lived. Cheers!

In The Meantime: Lessons and Learning from a Career in Beer

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£13.91

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Paperback / softback by Nick Miller

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**Shortlisted as a finalist in the Business Book Awards 2023** What ingredients do you need to brew a successful career... Read more

    Publisher: Right Book Press
    Publication Date: 22/09/2022
    ISBN13: 9781912300921, 978-1912300921
    ISBN10: 1912300923

    Number of Pages: 272

    Non Fiction , Biography

    Description

    **Shortlisted as a finalist in the Business Book Awards 2023** What ingredients do you need to brew a successful career in selling and marketing consumer goods? The lessons found in Nick Millers fascinating and motivating story will tell you. Nick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working mens clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets. Using a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy he and his team turned Peroni from a niche Italian import into the UK's premier lager. Later he took the helm at the craft beer minnow Meantime, where his magic touch led to the brand's turnaround and eventual sale to SABMiller for £120 million. In the Meantime distils all the lessons Nick picked up during his impressive career to show any leader how you can: Think strategically about selling and marketing Maximise the strengths of your team Find the benefits in setbacks and barriers Analyse your own strengths and weaknesses Motivate your team and enjoy yourself along the way Unlock the confidence to believe in your own abilities and your potential to aim high and succeed as you discover a disciplined way of thinking that can enable you to become as successful in your chosen industry as you want to be. And along the way, lighten the load with some amusing anecdotes and engaging tales from a career well lived. Cheers!

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