Description

Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

Implicit Measures of Attitudes

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£45.99

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Hardback by Bernd Wittenbrink , Norbert Schwarz

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Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing... Read more

    Publisher: Guilford Publications
    Publication Date: 08/02/2007
    ISBN13: 9781593854027, 978-1593854027
    ISBN10: 1593854021

    Number of Pages: 294

    Non Fiction , Politics, Philosophy & Society

    Description

    Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

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