Description

Book Synopsis
Ben & Jerryâs have always been committed to an insanely ambitious three-part mission: making the worldâs best ice cream, supporting progressive causes, and sharing the companyâs success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasnât been easy.

This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerryâs to pursue its mission on a much larger stage.

Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. Itâs a funny, sad, surprising, and ultimately hopeful story.

Ice Cream Social: The Struggle for the Soul of

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    A Paperback / softback by Brad Edmondson

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      Book details

      Publisher Berrett-Koehler
      Published 6 January 2014
      ISBN-13 9781609948139
      978-1609948139
      ISBN-10 1609948130
      Also in:
      Management and management techniques Manufacturing industries

      Description

      Book Synopsis
      Ben & Jerryâs have always been committed to an insanely ambitious three-part mission: making the worldâs best ice cream, supporting progressive causes, and sharing the companyâs success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasnât been easy.

      This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerryâs to pursue its mission on a much larger stage.

      Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. Itâs a funny, sad, surprising, and ultimately hopeful story.

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