Description

Book Synopsis

I Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono.

Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.

In I Am Right,You Are Wrong, lateral-thinking guru Edward de Bono challenges this ''rock logic'' of rigid categories and point-scoring arguments which is both destructive and exhausting.

Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity.

In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker.

''An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought'' Sir Richard Branson



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An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought. -- Richard Branson

I Am Right You Are Wrong

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    A Paperback / softback by Edward de Bono

    £13.49

    Includes FREE delivery

    Order before 4pm today for delivery by Fri 13 Nov 2026.

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      Book details

      Publisher Penguin Books Ltd
      Published 1 September 2016
      ISBN-13 9780241257517
      978-0241257517
      ISBN-10 0241257514
      Also in:
      Business, Finance & Law Business and Management Health & Wellbeing Popular psychology Politics, Philosophy & Society Popular philosophy

      Description

      Book Synopsis

      I Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono.

      Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.

      In I Am Right,You Are Wrong, lateral-thinking guru Edward de Bono challenges this ''rock logic'' of rigid categories and point-scoring arguments which is both destructive and exhausting.

      Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity.

      In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker.

      ''An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought'' Sir Richard Branson



      Trade Review
      An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought. -- Richard Branson

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