Description

Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a concise yet thorough exploration of how advertising humor works and what advertisers hope to accomplish with it. As one of advertising's most frequently used message tactics (U.S. advertisers alone may spend as much as $60 billion a year hoping they can make their audiences laugh!), humor is an admittedly complicated topic: One viewer may react very differently from another to the exact same ad—or an ad may get a laugh but not make a sale. Supported with dozens of the world's funniest ads, insights from advertising's most successful creative strategists and artists, and decades of academic research—Humor in the Advertising Business presents an exploration of the whimsical side of modern advertising. Beard delivers more than a dry explanation of advertising humor. Readers who have chuckled or even laughed out loud at an advertiser's wit (and, really, who hasn't?) will find a highly readable homage here. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Humor in the Advertising Business: Theory, Practice, and Wit

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£35.00

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Paperback / softback by Fred K. Beard

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Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a... Read more

    Publisher: Rowman & Littlefield
    Publication Date: 19/07/2007
    ISBN13: 9780742554269, 978-0742554269
    ISBN10: 742554260

    Number of Pages: 220

    Non Fiction , Business, Finance & Law

    Description

    Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a concise yet thorough exploration of how advertising humor works and what advertisers hope to accomplish with it. As one of advertising's most frequently used message tactics (U.S. advertisers alone may spend as much as $60 billion a year hoping they can make their audiences laugh!), humor is an admittedly complicated topic: One viewer may react very differently from another to the exact same ad—or an ad may get a laugh but not make a sale. Supported with dozens of the world's funniest ads, insights from advertising's most successful creative strategists and artists, and decades of academic research—Humor in the Advertising Business presents an exploration of the whimsical side of modern advertising. Beard delivers more than a dry explanation of advertising humor. Readers who have chuckled or even laughed out loud at an advertiser's wit (and, really, who hasn't?) will find a highly readable homage here. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

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