Description
Book SynopsisRobert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.
Robert would love to hear from you if you think he can help you become more successful. You can contact him at Robert@RobertAshton.co.uk visit his website at www.robertashton.co.uk or follow him on Twitter @robertashton1.
Table of ContentsAbout the author
Introduction to the second edition
Introduction to the first edition
How to use this book
Part One: Before You Start
1. See your future as an entrepreneur – crystal clear
2. How to find your biggest business opportunity
3. How to be really sure your business idea will fly
4. Business type – what’s possible
5. Business structure - building in room to grow
6. Finding the perfect place – business premises
7. Starting up or taking over an existing enterprise
Part Two: Planning To Succeed
8. How to write a convincing plan
9. Where to find the money you need
10. Advisers and mentors and why they’re important
11. Timing is everything – how to decide when to start
Part Three: Finding Customers
12. Where to look for the best customers
13. How to develop the right brand and image
14. Marketing in a nutshell &nbs
