Description

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

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Paperback / softback by Kim Baker , Sunny Baker

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Builds on what you already know about communications as a basis for becoming an expert in getting messages out to... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 21/04/1992
    ISBN13: 9780471551935, 978-0471551935
    ISBN10: 0471551937

    Number of Pages: 336

    Non Fiction , Business, Finance & Law

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    Description

    Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

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