Description
Book SynopsisMary Hogarth is Principal Lecturer leading the Features Journalism programme at Southampton Solent University, UK. John Jenkins is a former night editor of the
Daily Telegraph. From Fleet Street he established two magazine publishing companies, has edited 22 books, written three biographies and established the magazine
Writers' Forum. He has sold articles and stories to more than 300 titles around the world and lectured at several universities
Trade ReviewWith all the noise about what platforms magazines should inhabit, it's easy to forget what makes a great magazine, how tough it to launch one and how important they are to our culture. This is a book that warns prospective launch editors not just of the months of market research, the long nights, the business nous and the passion you need to successfully launch a magazine, but also the fun and the tingle you get when you know you've got a brilliant idea. * Barbara Rowlands, Director of the Magazine Journalism MA, City University London, UK *
How to Launch a Magazine in this Digital Age is going straight onto my students’ core reading list and my bookshelf as soon as it comes off the press. Accessible with supportive, developmental exercises and essential resources, it is illustrated by analyses of trends, colourful first-hand case studies and professional expertise with a helpful digital link to keep the moment flowing. As Future’s Mike Goldsmith says in its pages “the only precedent is that everything changed yesterday and it might change again today”. In such an era of social changes and reactive publishing brands, this is a book whose time has come. * Catherine Darby, Course Leader for the MA in Magazine Journalism, University of Central Lancashire *
This book will help students, and all those who wish to critically assess the viability of their new magazine idea and launch it as a sustainable brand and business that can connect with audiences across multiple media platforms. The excellent insights provided by media and publishing industry leaders, editors and creative entrepreneurs are informative and inspiring. * Desmond O’Rourke, Course Director, MA Publishing and Leader of the Magazine Specialism, London College of Communication, University of the Arts London, UK *
This is an excellent book. The wide range of content is particularly relevant for those wanting to know how to launch an idea on various media platforms. Written in a very readable style, each chapter sets out and explains the key points, well illustrated by case studies, a summary, input by industry gurus and an action plan. There is an associated website set up as an online interactive learning tool. The comprehensive and up to date information from editorial to advertising, production to strategy in both print and digital makes this book a ‘must read’ for students and indeed for anyone working in media. It should become a standard reference work. * Jessany Marsden, Editorial Consultant, External Examiner for Degrees in Journalism, (ex) ipcmedia Editorial Training and Development, UK *
Table of ContentsContents Acknowledgements Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion Contributors Glossary Resources Bibliography Index
