Description

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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£32.21

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Hardback by Jenni Romaniuk , Bryon Sharp

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow:... Read more

    Publisher: Oxford University Press Australia
    Publication Date: 20/09/2021
    ISBN13: 9780190330026, 978-0190330026
    ISBN10: 0190330023

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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