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Bachelor Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 4.00, Maastricht University, language: English, abstract: The household saving ratio in the UK has dramatically decreased in recent years. Researchers and policy makers increasingly turn to behavioral economics theory to understand the decline and to derive new saving policy initiatives. By combining the existing literature in this field into a single framework, this paper aims to identify whether and to what extent particular saving habits mediate the relationship between personality traits and saving outcomes. For this, survey data from the UK is used and a dichotomous mediation analysis is conducted. It is found that substantial fractions of the effects that personality traits have on saving outcomes arise due to the influence which these personality traits have on specific saving behaviors, namely whether or not households keep their savings separate from their other money, whether or

How Behavioral Habits Mediate the Relationship between Personality Traits and Savings

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Bachelor Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 4.00, Maastricht University, language: English,... Read more

    Publisher: Grin Verlag
    Publication Date: 1/15/2016
    ISBN13: 9783668296794, 978-3668296794
    ISBN10: 3668296790

    Non Fiction , Politics, Philosophy & Society

    Description

    Bachelor Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 4.00, Maastricht University, language: English, abstract: The household saving ratio in the UK has dramatically decreased in recent years. Researchers and policy makers increasingly turn to behavioral economics theory to understand the decline and to derive new saving policy initiatives. By combining the existing literature in this field into a single framework, this paper aims to identify whether and to what extent particular saving habits mediate the relationship between personality traits and saving outcomes. For this, survey data from the UK is used and a dichotomous mediation analysis is conducted. It is found that substantial fractions of the effects that personality traits have on saving outcomes arise due to the influence which these personality traits have on specific saving behaviors, namely whether or not households keep their savings separate from their other money, whether or

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