Description
Book SynopsisThis book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world’s film business. Waterman asks how the economic forces leading to this success have combined to change the kinds of movies Hollywood produces.
Trade ReviewHollywood's Road to Riches focuses on the details and peculiarities of the film business with a depth and breadth that no one else provides. Combining knowledge of facts and institutions with insightful economic analyses makes the book exceptional. -- Steven S. Wildman, Michigan State University
Hollywood's Road to Riches is informative, intelligent, and even entertaining. -- Michael Riordan, Columbia University
With box office returns slumping, Waterman has produced a timely study of Tinseltown's development since the end of World War II. -- Roy Liebman * Library Journal *
[
Hollywood's Road to Riches] provide[s] a thorough economic account of how American film studios and their predecessors have exploited our appetite for movies over the past 60-plus years. -- David Ondaatje * Times Higher Education Supplement *
No less artful are the inspired, often Byzantine economics that have sustained the film industry for more than a century, which prove a surprisingly engrossing topic in David Waterman's
Hollywood's Road to Riches. -- J. David Slocum * Playboy *
