Description

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Hit Brands: How Music Builds Value for the World's Smartest Brands

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£61.18

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Hardback by D. Jackson , R. Jankovich

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Short Description:

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part... Read more

    Publisher: Palgrave Macmillan
    Publication Date: 31/10/2013
    ISBN13: 9781137271471, 978-1137271471
    ISBN10: 1137271477

    Number of Pages: 201

    Non Fiction , Business, Finance & Law

    Description

    Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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