Description
Book SynopsisHealth Promotion: Ideology, Discipline, and Specialism is a thorough examination of the field, advancing clear proposals for its development and future, and is essential reading for those needing an understanding of the theoretical background, historical context, or the challenges that health promotion faces today. Health promotion is a term which has been used varyingly to describe an ideology, a discipline, or a profession, and has subtly different meanings when used in each of these ways. Dr John Kemm presents a nuanced understanding of the complexities of the field, and careful consideration of the theoretical and practical difficulties involved.With the core belief that health promotion has a vital contribution to make to the health of populations, this book is packed with the knowledge and tools necessary to help people contribute in real and practical ways to health promotion. Its timely examination of the strategies and legislation of successive governments in the UK informs th
Trade ReviewThe book is well structured and referenced. * Mr Peter Trebiko, Australian & New Zealand Journal of Public Health *
Table of Contents1. Introduction - Mapping the issues ; 2. A history of health promotion ; 3. Evidence for health promotion ; 4. The determinants of health ; 5. Assessing need and planning ; 6. What governments can do ; 7. Supporting individual behaviour change ; 8. Health education ; 9. Ethics of health promotion ; 10. The wider public health workforce ; 11. Health promotion specialists ; 12. Settings ; 13. Community development ; 14. Social marketing ; 15. Changing lifestyle with health promotion - Some examples ; 16. Evaluation ; 17. Partnership and influencing people and organisations ; 18. The way forward
