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"As he explores why humans evolved to be so habit-driven, Poldrack considers dopamine, which is crucial in forming habits for its impacts on brain plasticity; questions the efficacy of mindfulness (now a 'billion-dollar industry'); and covers the formation of addictions, which he calls 'habits gone bad.' Poldrack's study is strongest when he describes experiments on interrupting habit formation on a cellular level, which can potentially help one shed such undesirable behaviors as smoking and overeating. . . . This is a worthy intellectual adventure, one that’s well articulated for readers looking for rigorous study." * Publishers Weekly *

Hard to Break

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    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Hardback by Russell Poldrack

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      Publisher: Princeton University Press
      Publication Date: 04/05/2021
      ISBN13: 9780691194325, 978-0691194325
      ISBN10: 0691194327
      Also in:
      Cognitive studies Cognition and cognitive psychology Popular science

      Description

      Book Synopsis


      Trade Review
      "As he explores why humans evolved to be so habit-driven, Poldrack considers dopamine, which is crucial in forming habits for its impacts on brain plasticity; questions the efficacy of mindfulness (now a 'billion-dollar industry'); and covers the formation of addictions, which he calls 'habits gone bad.' Poldrack's study is strongest when he describes experiments on interrupting habit formation on a cellular level, which can potentially help one shed such undesirable behaviors as smoking and overeating. . . . This is a worthy intellectual adventure, one that’s well articulated for readers looking for rigorous study." * Publishers Weekly *

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