Description
Book SynopsisThe
Handbook brings together leading scholars in international business as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and their implications and provides a research agenda to move the field forward.
Contributors include a mix of new and established authors from around the world, for a diverse and current set of scholarly perspectives on emerging markets. Combining academic and operationally focused chapters, they offer a multifaceted, in-depth look at specific geographies and functional areas to enrich our understanding of emerging markets.
This energetic and varied look at a burgeoning field will be an invaluable resource for academics and for students at the post-doctoral, PhD and MBA levels.
Contributors: C.G. Alvstam, O.E. Annushkina, A. Arslan, M.S. Balakrishnan, E. Berselli, N. Bhatnagar, K. Braunsberger, I. Buciuniene, A. Cuervo-Cazzura, M. Demirbag, R.O. Flamm, M.W. Hansen, P.D.O. Jensen, S. Joshi, A. Karna, R. Kazlauskaite, C. Landau, J. Larimo, H. Merchant, K. Nair, W. Newburry, D. O'Reilly, B. Petersen, J. Prabhu, I. Pupieniene, K. Ramachandran, A. Soleimani, P. Strom, E. Tatoglu, F. Taube, L. Trevino, R. Trinca Colonel, C. Vithessonthi, R. Wentrup
Trade ReviewHemant Merchant has compiled a useful, 15-paper collection of contemporary contributions to our understanding of emerging markets. This is a welcome volume. It provides a mix of theory, empirical analyses, and a module on operational practices. As such, not only might this book serve as comprehensive resource, it could also be used as the core text for an MSc course on emerging markets. --Paul W Beamish, Western University, Canada
As research on emerging markets has grown from a trickle to a flood, Professor Merchant rightly argues for pausing a moment to reflect on what is truly distinctive about these countries vis-a-vis developed markets. He has assembled in this handbook an outstanding collection of essays by established as well as up-and-coming scholars from around the world. A must-read for anyone interested in getting to the bottom of what makes emerging economies special and why their economic and political power will grow further in the coming decades. --Ravi Ramamurti, D'Amore-McKim, Northeastern University
Table of ContentsContents: PART I EXTENDING THEORETICAL AND CONCEPTUAL THINKING ABOUT EMERGING MARKETS 1. How do Emerging Markets Differ from Developed Markets?: A Conceptual and Empirical Analysis Olga E. Annushkina, Hemant Merchant, Renata Trinca Colonel and Elena Berselli 2. Heterogeneous Economic Space in a Global Archipelago: An Economic Geography Perspective of Emerging Markets Claes G. Alvstam, Patrick Strom and Robert Wentrup 3. Institutional Theory and Institution Building in Emerging Economies Len J. Treviño 4. Emerging Market Multinationals and Theory Development: A Multi-theoretical Approach Alvaro Cuervo-Cazurra 5. Learning from Sustainability Initiatives in Emerging Markets Karin Braunsberger and Richard O. Flamm PART II OPERATIONAL PRACTICES IN EMERGING MARKETS AND THEIR IMPLICATIONS 6. Mapping Institutional Influences on Multinational Firms’ R&D Investments in Emerging Markets: The Case of India Krishnan Nair, Jaideep Prabhu, Hemant Merchant 7. Brand Management Practices in an Emerging Country Market Ekrem Tatoglu, Mehmet Demirbag and Daragh O'Reiley 8. Employability of Older Workers in a Changing Labor Market: The Case of a Post-Soviet Country Rūta Kazlauskaitė, Irena Pupienienė and Ilona Bučiūnienė 9. Establishment Mode Strategy of Multinational Enterprises in the Emerging Economies: Influences of, and the Moderating Interrelationship Between Cultural Distance and Economic Freedom Ahmad Arslan and Jorma Larimo 10. Drivers and Strategies of International Service Firms in Emerging Markets Michael Wendelboe Hansen, Peter D. Ørberg Jensen and Bent Petersen PART III LOOKING FORWARD: ECLECTIC PERSPECTIVES ON EMERGING MARKETS 11. Emerging Paradigms of Corporate Governance and Managerial Professionalization in Family Firms Kavil Ramachandran, Shefali Joshi and Navneet Bhatnagar 12. Multi-level Reputation Influences on Latin America’s Inward and Outward Foreign Direct Investment William Newburry and Abrahim Soleimani 13. The Internationalization of Hidden Champions: Setting the Context for Advancing Research on Emerging Market Strategies for German Mittelstand Firms Christian Landau, Amit Karna and Florian Täube 14. Managing at the Edge of Chaos: Middle East North Africa – Perspectives for International Management Melodena Stephens Balakrishnan 15. Government Policy Uncertainty and Corporate Investment in Emerging Markets Chaiporn Vithessonthi Index
