Description

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Grinding It Out: The Making of McDonalds

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Paperback / softback by Ray Kroc

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Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His... Read more

    Publisher: St Martin's Press
    Publication Date: 15/04/1992
    ISBN13: 9780312929879, 978-0312929879
    ISBN10: 0312929870

    Number of Pages: 218

    Non Fiction , Biography

    Description

    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

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