Description
Book SynopsisFully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer''s practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use. Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.
Trade ReviewSubdividing space is commonplace in our culture and a traditional organizing principle. Our houses and apartments are divided into rooms; our drawers are designed with divided compartments to separate our things, and our parking lots are divided into rows of parallel spaces. In communication design, a grid provides a compositional framework through its network of horizontal and vertical intersecting lines that subdivide the page creating a guide to establish proportional relationships between the design elements. The authors of
Grids for Graphic Designers state their goal is to introduce the basic principles of grid usage. They do so in a clear, articulate and visually informative process. This is a perfect text for students studying visual design, and those individuals who interested in grids and grid theory. -- Elizabeth Resnick, Professor Emerita of Graphic Design, Massachusetts College of Art and Design, USA
The 3rd edition of the
Grid for Graphic Designers continues exploring ways in which contemporary graphic designers renew traditional approaches to ‘grid making’ practices, by emphasising both the imaginative and the practical. Examples of inventive designs are accompanied by meaningful annotations focusing both on what, and how it is represented. This exploration of relationships between content and grid format demonstrates the plurality of the approaches and the passage from fixed to fluidity as a modern way of representation. There are two generalisations about the grids: first, that they are inexhaustible and second, that they are selective. From this double perspective, the book demonstrates ‘grid making’ as a form of knowledge and provides a renewed context for the debate about the meaning and role of grids. -- Iwona Abrams, Senior Lecturer, BA Graphic Communication Design, University of Westminster, UK
An essential and authoritative toolkit for constructors of the humble grid that will both inform and inspire content delivery, whether for print or screen. Historic and contemporary examples brilliantly illustrate the ongoing fascination and challenge of how graphic designers confront the blank page; creating work that unites content and form to deliver purposeful and appropriate visual communication. -- Bryan Clark, Head of Graphic Design, Falmouth University, UK
Table of ContentsIntroduction 1. The need for grids Organising information How we read a page How we view a screen Form and function Industry view: Boy Bastaiens
2. Grid basics Anatomy of a page Measurements Shapes on a page Proportion Hierarchy Drawing on a grid The rule of thirds The rule of odds Industry view: Second Story
3. Grid types Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view: Peter Dawson
4. Grid elements Type The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view: Brody Associates
5. Grid usage Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view: Nicholas Felton
6. Online grids The online grid Formality versus informality Web basics- fixed or flexible? Translating the grid to the screen Orientation Industry view: 3 Deep
Exercises Glossary Index and credits
