Description
This book is a companion to Global Business: Strategy in Context (ISBN 9780995682085) and takes the learning further into managing the key, functional areas that underpin strategic positioning. It first focuses on the major challenges and ways of running marketing and R&D functions in an international business. The author then gives insights, through frameworks, studies and examples, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies; and human resources, in different parts of the world—globally, regionally and domestically. The book also reviews how an international business can manage exchange rates in the context of the international monetary system. The book provides detailed understanding of challenges and practices in international project and change management, and concludes by establishing future, post–COVID-19, challenges, opportunities and directions for international businesses. Notable features of this title are … • Based on up-to-date research studies. • Reviews the post–COVID-19 shifting global context, changed business priorities and impacts on strategy. • Covers the essential international business management functions. • Includes extensive sections on international project and change management. • Details how the 2020-2021 crises have accelerated the adoption of emerging technologies, and how global digital management can be executed. • Focuses on the future. The book provides management principles for dealing with systemic risk and redesigning an international business for the new (ab)normal.
