Description

Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.

Global Business : Environments and Strategies

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£14.38

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Paperback / softback by John Hough

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Short Description:

Today's globalized business environment is so much a part of our lives that we take it for granted. But what... Read more

    Publisher: Oxford University Press Southern Africa
    Publication Date: 20/02/2003
    ISBN13: 9780195786828, 978-0195786828
    ISBN10: 195786823

    Number of Pages: 448

    Non Fiction , Business, Finance & Law

    Description

    Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.

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