Description
Book SynopsisTrade Review‘Mark Casson remains the leading intellectual in international business research. Written in plain language, compellingly argued and charting a new path to think about international business, Casson’s book on Global Business
is not for aficionados of mundane echo chambers, but for those who want to change the status quo.’ -- Alain Verbeke, University of Calgary, Canada
‘From a multi-level perspective, with time thrown in, Professor Casson provides much needed light and shade on the genesis of theory within international business (IB) and the academic field’s unwelcome narrowing. His expositions and excursions are an invitation to the reader to think, and to be part of the solution.’ -- Jeremy Clegg, Leeds University Business School, UK
‘Mark Casson put an intellectual stamp on the theory of global business fifty years ago when introducing internalization theory. In this book, Casson continues his relentless and ambitious effort to develop a social science of international business by integrating history, location choice, and theories of decision making and complexity.’ -- Sjoerd Beugelsdijk, University of South Carolina, US
‘Mark Casson is a thought leader in the true sense of the term. Where others rely on buzzwords, his work is based on analysis and logic. Where others follow fads and fashion, he focuses on issues and problems that are so fundamental that they remain important for scholars and practitioners long after his work has been published.Therefore, I read this new work by Professor Casson with great interest. He brings a welcome integration of international politics and international relations with international business, a synthesis that was long overdue. He intertwines international business analysis with international strategy and breaks down siloed thinking in the process. And he steps back to take a much longer term view of international business by using the lens and methodology of business history. While I do not agree with everything in this book, Professor Casson’s logic is, as always, impeccable. If one accepts his assumptions, his conclusions cannot be denied.’ -- Ram Mudambi, Temple University, US
Table of ContentsContents: Introduction PART I POLICY ISSUES FOR THE FUTURE 1. International business in an age of political turbulence 2. Crises in international business: a new perspective 3. International rivalry and global business leadership: an historical perspective 4. Multinational enterprises and international cartels: the strategic implications of de-globalisation With Peter J. Buckley PART II THE PRESENT AGENDA: INNOVATIONS IN RESEARCH METHODS 5. The internalisation theory of the multinational enterprise: past, present and future With Peter J. Buckley 6. The theory of international business: the role of economic models 7. Complexity in international business: the implications for theory With Yutong Li. Appendix: case study of the measurement of structural complexity in a simple IB model 8. The geometry of international business PART III PRESENT CHALLENGES: INTEGRATING STRATEGY AND MANAGEMENT 9. Decision making in international business With Peter J. Buckley 10. Extending internalisation theory: integrating international business strategy with international management 11. Organizational innovation in the multinational enterprise: internalization theory and business history With Geoffrey Jones and Teresa Lopes 12. The making of global business in long-run perspective 13. The role of time in international business: an historical perspective With Teresa da Silva Lopes Index
