Description

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.

Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.

Global and Transnational Business: Strategy and Management

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£50.99

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Paperback / softback by George Stonehouse , David Campbell

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Short Description:

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 16/03/2004
    ISBN13: 9780470851265, 978-0470851265
    ISBN10: 0470851260

    Number of Pages: 496

    Non Fiction , Business, Finance & Law

    Description

    This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.

    Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.

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