Description

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

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Hardback by Patrick M. Lencioni

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Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 19/02/2010
    ISBN13: 9780787976392, 978-0787976392
    ISBN10: 0787976393

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

    Description

    Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

    Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

    • Offers a key resource for gaining competitive advantage in tough times
    • Shows why the quality of vulnerability is so important in business
    • Includes ideas for inspiring customer and client loyalty
    • Written by the highly successful consultant and business writer Patrick Lencioni

    This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

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