Description

Real-world strategies for uncovering potential and capitalizing on opportunity

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.

  • Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution
  • Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization
  • The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change

Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.

Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success

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Hardback by Seth Kahan

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Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 15/03/2013
    ISBN13: 9781118378335, 978-1118378335
    ISBN10: 1118378334

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    Real-world strategies for uncovering potential and capitalizing on opportunity

    Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.

    • Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution
    • Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization
    • The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change

    Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.

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