Description
Book SynopsisExploit the advantages of Geographic Information Systems in your business Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles.
Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing ente
Trade Review
"This book is both an introduction to the field for IS people and a reference work that will be consulted as GIS problems and applications are encountered. The author is one of the few information systems people who have worked on GIS at both the practical and research levels over many years. Particularly useful are the references at the ends of the chapters, which point to places where a deeper understanding of each issue can be obtained. There is a lot here and all of it is useful." (Information Systems Management, June 2008)
"Pick's new book, is one of the few business-oriented GIS books to be written in the last several years." (Geoplace.com; 1/18/08)
Table of Contents1. GIS in the Digital Economy.
2. Information Systems and GIS.
3. Supporting Business Decisions.
4. Enterprise Applications.
5. Customer Facing GIS: Web, E-Commerce, and Mobile Solutions.
6. Spatial Systems Development.
7. The Value of Investing in GIS.
8. Managing Spatial Data.
9. Organizational and Industry Aspects.
10. Industries and Outsourcing.
11. Ethical, Legal, and Security Issues of Spatial Technologies.
12. GIS and Business Strategy.
