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YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

FT Guide to Strategy: How to create, pursue and deliver a winning strategy

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Paperback / softback by Richard Koch

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YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It... Read more

    Publisher: Pearson Education Limited
    Publication Date: 12/05/2011
    ISBN13: 9780273745471, 978-0273745471
    ISBN10: 0273745476

    Number of Pages: 400

    Non Fiction , Business, Finance & Law

    Description

    YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

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