Description

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

From Assets to Profits: Competing for IP Value and Return

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Hardback by Bruce Berman

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Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting,... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 07/11/2008
    ISBN13: 9780470225387, 978-0470225387
    ISBN10: 0470225386

    Number of Pages: 320

    Description

    Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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